Country Brand Manager - Paxlovid

Responsibilities

• Utilize global/regional brand guidance to tailor and execute the brand’s strategies to local market needs and define local priorities for the brand/portfolio
• Allocate and execute in country brand budget and realization in order to ensure effectiveness of budgeted expense
• Execute below the line and above the line promotional programs
• Drive digital transformation to enhance customer connections by evaluating effectiveness of the digital strategy and leveraging on digital platform
• Cross-functional leadership-across Field Force, Medical, Regulatory, Legal, Procurement, Supply chain Pricing, Market Access, Finance and Commercial Operations etc.
• Monitor and analyze business performance vis-à-vis business goals (awareness, share and etc) and the competitors
• Develop new KOLs and engage existing KOLs to sustain strong networking and market development
• Support country business leads on Regional/Global alignment in focus on primary goals & key strategies, long range forecasting, OP planning and budget/sales target allocation
• Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
• Collaborate with sales team to ensure brand strategy compliance and market feedback

Education And Experience

• Minimum requirement Bachelor’s Degree in Pharmaceutical Science, Master’s Degree an advantage
• At least 5-year pharmaceutical and at least 1-2 year in brand marketing
• Demonstrate the ability to identity and diagnose customer needs, brand communication gaps and developing activation ideas
• Good English communication both oral and written
• Strong ambition for professional development
• Cross-functional leadership and cultural collaboration
• Demonstrated proficiency in working in a highly matrix organizational structure
• Demonstrate Omnichannel plan and engagement
• Experience in Retail market, digital engagement and Social media engagement are preferable