Responsibilities
Strategic planning and management of advertising and PRs:
- Develop a comprehensive communication strategy for both internal and external stakeholders to communicate a positive image of the organization's allied groups. This includes disseminating knowledge and understanding, as well as showcasing the business progress to the public. Utilize contemporary communication tools such as Digital PR & Social Media.
Control, monitor, and provide guidance on content ideas and advertising formats:
- Oversee and provide recommendations for advertising and public relations content and formats, both online and offline, to ensure maximum effectiveness.
- Monitor and measure the quality of media, offering guidance to achieve optimal efficiency.
Crisis communication management:
- Participate in crisis communication management to mitigate potential damage and prevent negative impacts on the organization's image.
Build positive relationships with various stakeholders:
- Cultivate positive relationships with media outlets and relevant internal and external organizations, such as agencies and suppliers, to collaboratively promote the organization's positive image through public relations activities.
Requirements
- Bachelor's/Master's degree in Communication, Advertising & Public Relations, Business Administration, Marketing, or Marketing Communication.
- More than 5 years of experience in managing advertising and public relations communications.
- Skills in creating and connecting issues, news writing, creative storytelling, coordinating, and persuading others to ensure successful goal achievement.
- Expertise in communications, both Online and Social Media.
- Good command of English
