Key Responsibilities:

• Develop, execute, and manage multi-channel marketing campaigns, including digital, print, email, social media, and events.
• Collaborate with internal teams, including design, content, sales, and product, to ensure cohesive campaign messaging and branding.
• Analyze campaign performance data to measure success and ROI, providing regular reports and insights to stakeholders.
• Optimize campaigns based on data-driven insights to improve effectiveness and achieve business goals.
• Coordinate with external vendors and agencies to execute campaign deliverables.
• Stay current with industry trends, best practices, and competitive landscape to inform campaign strategies.
• Manage campaign budgets, ensuring cost-effective use of resources and adherence to financial constraints.
• Oversee the creation of compelling marketing collateral, including ads, landing pages, and promotional materials.
• Ensure all campaigns comply with relevant legal and regulatory requirements.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3-5 years of experience in campaign management, preferably within the [specific industry, e.g., financial services, technology, consumer goods].
• Proven track record of successfully managing and optimizing marketing campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).
• Exceptional written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Team player with strong interpersonal skills and the ability to collaborate effectively.