Business Development Executive/Manager (Digital/ Game)

Responsibilities:

• Analyze market research data, customer insights, competitors, and trends to develop a winning

strategy plan.

• Drive user acquisition and retention for the online payment business.

• Collaborate proactively with stakeholders from digital content merchants to align objectives,

plans, and incentives that encourage their customers to pay with TrueMoney Wallet.

• Initiate and develop business requirements, lead key projects, and ensure timely project

delivery.

• Deeply understand game user behavior and segment-specific details. Work with the analytics

team to uncover customer insights and propose new products (e.g., one-click purchases) that

address user needs.

• Design and implement above-the-line (ATL) and below-the-line (BTL) campaigns to migrate users

from other payment methods to TrueMoney Wallet.

• Identify gaps and improvement areas in product offerings and customer journeys. Work closely

with product and technology teams to continuously enhance the customer experience.

• Ensure that all commercial activities meet or exceed budget, cost, volume, and efficiency targets

  (KPIs) aligned with business objectives.

• Develop and oversee end-to-end workflows for key areas, including:

• Merchant onboarding

• Payment and settlement processes

• Documentation and reporting

• Time-to-launch for merchant onboarding
  

Qualifications:

• Bachelor’s degree in Business, Information Technology, Marketing, or related fields.

• 2–3 years of experience in product development or project management roles.

• Experience in a dynamic and fast-paced environment.

• Experience in entertainment apps or fintech is a significant advantage.

• Understanding of SQL databases is a plus.

• Demonstrated passion for financial technology.

• Proficiency in MS Office, particularly PowerPoint and Excel.

• Strong command of English.

• Knowledge of product design and business requirement development is an advantage.

• Capacity to identify and stay updated on relevant technologies.

• Hands-on mentality with a “get-it-done” attitude.

• Self-aware, recognizing strengths and areas for improvement.

• Strong collaboration, communication, and negotiation skills.

• Excellent analytical skills and business acumen.