Brand Manager – Ovaltine

Key Responsibilities:

• Develop and execute comprehensive brand plans, integrated marketing communications (IMC), and activations to achieve business goals, including sales targets and brand equity growth for the Ovaltine portfolio.
• Analyze market trends, brand performance, and competitor activity to identify issues and opportunities, driving action plans that enhance brand positioning and growth.
• Manage and plan brand P&L and brand A&P according to ABF financial control framework
• Measure and report performance with post evaluation of marketing campaigns and assess ROI and KPIs
• Strengthen brand equity by developing and implementing consumer connection strategies, ensuring the successful execution of marketing campaigns to drive sustainable business growth.
• Gain deep understanding of consumer behavior, insights, and trends to develop relevant and impactful marketing campaigns.
• Work with cross functions to initiate and manage launch and relaunch to ensure timely launch
• Develop compelling Go-to-market campaign by ensuring product offering and executions in line with Ovaltine brand proposition and direction
• Manage collaboration and influence with internal and external stakeholders
• Lead and implement total communication campaign including ATL, Online campaign and IMC by working closely with advertising agency & media agency
• Work with cross functional commercial team to come up with action plans/proposal in monthly business meeting and reviews to management
• Take lead on assigned ad-hoc projects and support Group Product Manager to drive growth of the brands, grow market share & brand awareness

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of hands-on experience in brand or product management within the FMCG industry; current experience as a Brand Manager is preferred.
• Proven experience in new product development, campaign development, content development, and working with KOLs.
• Experience with Mom & Kids portfolios or a strong understanding of Mom & Kids consumer insights is a plus.
• Excellent English communication skills, both written and spoken, with strong computer literacy.
• Proven experience in identifying consumer insights using both qualitative and quantitative methods.
• Strong strategic thinking, decision-making, and problem-solving abilities, with solid project management skills.
• Advanced analytical skills, with the ability to interpret data, identify key issues, and propose effective solutions.
• Positive, energetic, and results-driven, with the ability to adapt quickly to change.
• Strong leadership, interpersonal, and influencing skills, with the ability to work effectively in cross-functional teams.
• Self-motivated, with a drive to set and achieve ambitious business goals.
• Excellent communication, negotiation, and presentation skills.