What You'll Do
As part of the TDA practice, you will partner with leading companies to shift mindsets, shape agendas, and create value through digital transformation programs. Sitting within our consulting business, you will focus on key digital subject matter. The work you do every day-going deep to uncover key insights and reimagine business models-will enable our clients to compete in today's fast-paced environment and accelerate into the digital future. As you immerse yourself in new challenges across a range of Digital topics, you will develop close relationships with senior clients and BCG leadership, and play a central role in work that has a lasting impact on companies, industries, and society.
As an Associate / Senior Associate, you will work as digital specialists advising clients on a range of topics that align to your areas of expertise and interests, including, but not limited to the following:
- Digital Transformation & Strategy: Helping clients rethink the impact of digital on their business and accelerate their transformation efforts.
- Emerging Technology Topic Advisory: including Cloud, Blockchain/Crypto/DeFi, Metaverse/Web3
- Customer Centricity: Reinventing the customer experience, leveraging journey maps, deep customer empathy, and data to create transformative digital interfaces, marketing strategies, and process innovations.
- Digital Marketing & Personalization: Optimising digital marketing programs across all digital channels and levers, including precision marketing, and analytics-enabled, one-to- one personalization.
- Big Data & Analytics: Driving transformational value through cutting-edge applications of AI and Machine Learning tools that are fully scaled into the business.
- New Ways of Working: Building ongoing organisational change capabilities, and helping clients transform into digital enterprises that continue to develop and innovate with speed, at scale.
- Transformation of the Technology Function and Technology Build: Redesigning technology functions to improve flexibility, efficiency, and Business-IT alignment.
What You'll Bring
- A minimum of 2 years for Associate and 3 years for Senior Associate of full-time relevant work experience within digital fields, including product management, digital marketing & analytics, and/or designing & delivering world-class software products, in leading digital companies and/or start-ups.
- History of building credibility and relationships with leaders, technical and non-technical people to align on strategy, inspire stakeholders, and execute on a day-to-day basis. The ability to work with and lead multi-disciplinary teams including engineers, architects, data scientists-or whatever is required to solve the client's challenge-will be vital to success.
- Advanced quantitative analysis, solid business acumen and problem- solving ability.
- Established record of driving digital transformation and topics with value creation in mind
- Excellent communication skills; able to explain complex industry concepts in non-technical terms
- Bachelor's degree preferably in an IT/Computer Science, Engineering or related discipline
- MBA, Masters or PHD will be highly regarded
- Flexibility to travel within SEA region
