Associate Product Manager, Zalo Notification Service (Adoption & Monetization Strategy)

• Define and iterate monetization strategies, including pricing models, discount frameworks, and packaging for Zalo Cloud services;

• Identify and launch new revenue opportunities based on usage patterns, customer segments, and market trends;

• Develop adoption strategies to drive product usage across key customer groups (SMBs, agencies, enterprise);

• Lead product packaging and value proposition design based on business use cases and vertical needs;

• Collaborate with GTM, marketing, and sales teams to support product-led growth initiatives;

• Work closely with platform and ops teams to optimize onboarding, activation, and engagement flows;

• Conduct market research and competitive benchmarking to inform monetization and adoption planning;

• Use data and customer insights to prioritize opportunities and guide product decisions.

👾 What you will need

Must have

• 5+ years experience in Product Management, Strategy, Business Operations, or similar roles in tech or SaaS platforms;

• Experience with monetization design, pricing models, or GTM strategy—especially for B2B or platform products;

• Strong analytical and structured thinking, comfortable with financial metrics and business models;

• Excellent cross-functional collaboration skills and stakeholder management;

• Ability to synthesize customer insights into actionable product and business strategies;

• A bias toward experimentation, iteration, and measurable outcomes.

Nice-to-have

• Background in messaging platforms, B2B2C tools;

• Experience working on anti-abuse, fraud prevention, or usage enforcement systems;

• Familiarity with usage-based SaaS or quota models.