5 Sources of Inspiration That Drive Tim Cook to Success

Tim Cook explains the importance of being inspired to achieve at 100% rather than settling for 90%. He elaborates on five sources of inspiration:

1. Customer Notes

• Tim Cook starts his day by reading customer notes about Apple products, finding both positive and negative feedback valuable.
• He finds value in both positive and negative feedback, as it keeps him grounded and connected to the users.

2. National Parks

• Tim Cook finds inspiration in visiting national parks such as Yosemite, Glacier, and Zion. He describes them as a "palate cleanser for the mind," providing a chance to reflect and gain perspective.

3. The Apple Team

• Cook praises the team at Apple, stating that they are some of the brightest people in the world and pushes him to think differently.
• He believes that constructive disagreement and different perspectives are essential for staying inspired and achieving more.

4. Sports 

• Tim Cook expresses his love for sports, describing how they bring people together and allow them to focus on the game rather than their differences.

5. Young People

• He finds inspiration in young people who challenge existing norms and strive to change the world, like Malala Yousafzai.